Discuss relationship marketing in services.

Discuss relationship marketing in services. Relationship marketing in services involves attracting, developing, and retaining customer relationships. There are three levels of relationship marketing: level 1 focuses on pricing incentives; level 2 uses pricing incentives and social bonds with customers; and level 3 uses pricing, social bonds, and structural bonds to build long-term relationships. Questions 5.1 For the new service developed for question 4.1, have the members of the team discuss how they would implement a relationship marketing strategy.

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